Unstract
Website Migration & Revamp for AI / LLM Platform
- Seamless migration without SEO or structure loss
- Website aligned with new AI/LLM product positioning
- Improved site performance and search visibility
- Flexible CMS for ongoing content and growth
- Scalable foundation for future product expansion
Project Scope
No project scope content available.
The Problems We Solved
The platform transition and website limitations created major challenges across branding, SEO, and scalability.
Complex Platform Pivot
Unstract was transitioning from an earlier product identity (Zipstack) to a new AI/LLM-focused platform, requiring a complete website repositioning.
Business Impact
Risk of brand confusion, unclear product messaging
Risky Website Migration
Migrating from Webflow to WordPress posed a high risk of broken URLs, SEO loss, and structural inconsistencies.
Business Impact
Potential traffic loss, ranking drops, and broken user journeys
Limited CMS Flexibility
The existing setup restricted content updates and long-term scalability as the product evolved.
Business Impact
Slower updates, higher dependency on developers
Performance & SEO Gaps
The previous site required optimization to improve load speed, metadata, and search visibility.
Business Impact
Lower organic visibility, reduced discoverability
Project Highlights
A few screens that showcase how our work looks in action.
What We Delivered
SEO-Safe Website Migration
Complete Webflow-to-WordPress migration with preserved structure, optimized URLs, and zero SEO disruption.
AI-Focused Brand & Content Alignment
Updated content and site structure to clearly reflect Unstract’s positioning as an LLM enablement platform.
Performance-Optimized WordPress Setup
Improved load speed, clean architecture, and scalable CMS using WordPress, PHP, and MySQL.
From Platform Shift→To Scalable Digital Presence
We didn’t just migrate a website — we enabled Unstract’s product pivot with a scalable, SEO-ready digital foundation. The new WordPress site supports rapid growth, clearer messaging, and stronger search visibility, helping Unstract confidently present its new AI-driven identity to the market.
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